McALLEN — In what has now become a tradition at the city of McAllen’s annual holiday parade, Dallas Cowboys players will be guests at the upcoming Dec. 7 parade, city officials announced Wednesday.
Second-year receiver Michael Gallup will join former Cowboys defensive end and Hall of Famer, Charles Haley, at the parade, which will be followed by a free Christmas in the Park concert at nearby Municipal Park featuring the Norteno Regional music group, Los Tigrillos.
“When it comes to stars, there are no bigger stars in Texas than the Dallas Cowboys,” McAllen City Manager Roel “Roy” Rodriguez said Wednesday.
This year will mark the fourth consecutive parade that will have Cowboys ride on illuminated floats through the city, almost certainly filled with spectators wearing Dallas jerseys.
“It’s real easy — out of everyone we’ve brought every year, they have the biggest following. It’s just an unending line of blue,” Rodriguez said of the Cowboys ahead the 2018 parade.
The Cowboys, perhaps the most popular professional sports team in South Texas, have sent current and former players over the last few years, including Hall of Famer Tony Dorsett, former player Cole Beasley and current player Demarcus Lawrence.
“It is part logistics and part wanting to give the community what they want when deciding who to bring down for the parade, “said McAllen Assistant City Manager Joe Vera, who spearheads the parade. “That first time that we brought them, the fan reaction was immediate, and continues to be, as each year, a sea of blue and silver fills the McAllen Veterans Memorial Stadium and lines the parade route.”
The Dec. 7 holiday parade will kick off from McAllen Veterans Memorial Stadium, where general admission tickets are $10 and are exclusively for the east side of the stadium, while reserved tickets are for $20 or $35 for the west side of the stadium. Tickets may be purchased online at ticketmaster.com or at the McAllen Convention Center box office.