In 2018, 16-year-old Joelle Joanie Siwa — famously known as JoJo — sold more than 40 million hair bows worldwide.
The multi-millionaire is known for the large hair bow clipped to her ponytail — whether she is participating in a national dance competition, representing her line, JoJo’s Bows, or singing in a music video for one of her original songs.
The Nebraska native’s fame began with appearances on seasons 5 and 6 of the Lifetime reality show, “Dance Moms,” in 2015-16. She was a dancer for the Abby Lee Dance Company’s Junior Elite Competition Team of dancers aged 6 to 14, and was the youngest dancer of the group.
Nickelodeon called shortly after, and she made appearances on “Make It Pop,” “Bizaardvark,” and “The Thundermans.” Meanwhile she was releasing original music. The music video for her first single, “Boomerang,” where she addresses bullying, has reached more than 750 million views on YouTube.
Siwa’s line of hair bows was released in 2016, and includes a collection of more than 7,000 styles of her trademark accessory. At her home in Los Angeles, she has more than 1,000 of her own.
She has received three Nickelodeon Kids’ Choice Awards for Favorite Viral Music Artist (2017), Favorite Musical YouTube Creator (2018) and Favorite Social Music Start (2019).
Siwa currently entertains 10 million subscribers on her YouTube channel “Its JoJo Siwa.” Her fans are dubbed Siwanatorz.
FESTIVA: What part of the D.R.E.A.M show do you look forward to performing every time?
JOJO SIWA: Boomerang!
F: What attendees should look forward to when they come to your concert?
JOJO: It’s so fun! There are so many colors! Amazing costumes, dancing and awesome screens.
F: Why did you decide to call your tour “D.R.E.A.M.?”
JOJO: Because I want kids to follow their dreams.
F: You are known for sporting outfits with bright sequence, bold bows and heavy glitter. So, what does glitz and glamour mean to you? Do you consider it empowering? What is your favorite accessory and why?
JOJO: I love to be different, fun and the more colors the better.
F: You have 10 million subscribers on your YouTube channel. What do you hope your Siwanatorz get from your videos?
JOJO: I hope they have fun watching my videos and maybe they will make a channel, too.
F: What message do you want to send to Siwanatorz? Do you wish that they are inspired by your boldness?
JOJO: To be themselves, to be kind and to love everyone.
F: Who has been your role model throughout your climb to fame? What inspires you as you continue to perform?
JOJO: My mom, Freddy Mercury, Elton John.
F: What does your future look like? Do you want to continue dancing and performing?
F: The lyrics to “Boomerang” are “I don’t really care about what they say. I’mma come back like a boomerang. Won’t let the haters get their way. I’mma come back like a boomerang” Has being strong against negative comments about yourself something you have had to learn over the years, in becoming a celebrity? What is your message to your Siwanatorz who are also having to deal with bullying?
JOJO: Never let anyone make you feel bad about yourself. Be kind make good decisions and find friends that love you for who you are.