In an effort to achieve long-term growth, Whataburger is set to sell a majority interest to BDT Capital Partners, LLC, according to a news release posted at whataburger.com.
Whataburger plans to reach out to new audiences with “a partner who honors our values, culture and 69-year legacy of family tradition,” said Whataburger President and CEO Preston Atkinson.
“They want to preserve (the brand) while they help us continue gorwing a sustainable, competitive business over a long period of time.”
As part of the change, many members of the Whataburger leadership staff have been promoted.
The deal is expected to complete this summer.