TAMI CUPPLES-HERNANDEZ | STAFF WRITER
Sunset Live Outdoor Music Festival marks its 40th event Saturday at McAllen Convention Center Oval Park, and the celebration is driven by local women.
Six female artists will perform during the spring finale of the outdoor event, which combines music, activities, a variety of food trucks, beverages and local artisans.
The event runs from 6 to 10 p.m. and admission is free.
Headlining the show is Donna native Beatriz Gonzalez, a singer with talents in a variety of genres but who focuses on her first love — mariachi.
Later this month, she will release her second mariachi EP, “La Tequilera Vol. 2” with her label, Silent Giant Entertainment. She released “La Tequilera Vol. 1” in 2018, and the Latin pop album “Aunque Seas Aqui” in 2017.
Gonzalez became recognizable following her featured performance in a video from November 2017, which has received millions of views on social media.
“It definitely gave a significant push in my career via social media, by reaching a wider audience and introducing them to my music,” Gonzalez said in a June 2018 interview.
In addition to her job as a radio personality on Ultra 104.9 FM, the artist tours regularly, performing private and public shows throughout the United States, Puerto Rico and Mexico. she said.
“My bookings have increased, thank God,” Gonzalez said by phone this week. “Everything’s going well.”
Her performance at this weekend’s Sunset Live will be a variety act, she said.
“I’m going to have the band with me. I’m going to sing songs from my first album … I’m going to be singing some covers. And, I’m going to end the show with mariachi,” she said.
Gonzalez expressed excitement about performing a show for her community.
“It’s been awhile since I’ve had a show here. I like to put myself out there. Especially a free show. The more, the merrier.”
SATURDAY’S SUNSET LIVE LINEUP
Beatriz Gonzalez — A Donna native with hundreds of thousands of YouTube views and plans for new upcoming releases, she is poised to make a significant impact. Gonzalez envisions her music as an inspiration to others, especially young women in search of empowerment.
Felicia Rivera — The Weslaco native graduated from UTRGV and now plans on focusing on her musical career.
Gabriela ARI — The McAllen native is currently residing and studies music in Nashville at Belmont University where she is working on her undergrad.
Viviana Villalon — The Palmview native made it onto “American Idol” Season XIII, successs which she used to breakout onto the local music scene. She has been touring as a soloist for Carnival Cruise.
Alexa Michelle Posas — The Rio Grande City native won numerous awards throughout her high school/collegiate career as a mariachi vocalist/violinist. She consistently tours across the U.S.
Emma Grace Escobar — The 11-year-old from Rio Grande City is an upcoming artist.