Local charter school district announces new branding

A local charter school district announced a new name, logo and brand Tuesday morning.

Campus staff and administration from the Student Alternatives Program Inc. district, now Triumph Public High Schools, made the announcement at the McAllen Chamber of Commerce.

“It’s time for change,” said Superintendent Frances Berrones Johnson, who also serves as CEO, in a news release. “Change is how we define progress and progress is growth. It was time to focus on who we are and convey this to our prospective students and families. This new brand resonates exactly who we are; together we can face the challenges of change.

“I invite students to be a part of the evolution and transformation of our programs.”

The roll-out of the new name and brand is being implemented in phases, with the first in the Rio Grande Valley, where the district currently has schools in McAllen, Mercedes, San Benito and Brownsville.

Other Triumph Public High School campuses are located in Laredo, El Paso and Lubbock.

The school district focuses on providing alternative learning programs that cater to at-risk students.