HIDALGO — Acclaimed English singer-songwriter Sting will perform here on May 10 at the State Farm Hidalgo Arena.
The venue announced the show at a Monday morning press conference. Tickets go on sale Friday.
Sting earned 17 Grammy awards as a solo artist and a member of The Police. He is a Kennedy Center Honoree, and his solo and group music sales total more than 100 million records.
His latest release, “44/876,” a project with Jamaican musician Shaggy, was awarded best reggae album at the 2019 Grammy Awards.
Booking an artist of this caliber in this genre is “something fresh and new,” said arena general manager Eric Treviño, who has been on the job for about six months.
“Everybody wants Bruno Mars and Metallica, but you have to come out and support these shows to get to that point,” he said, “(and) to show these agents that we’re able to sustain this kind of music down here.”
With the existence of Bert Ogden Arena in Edinburg, the venue in Hidalgo is no longer the only game in town. With their rival booking acts like Luis Miguel, and the recently announced Jennifer Lopez show, they’re proving a worthy competitor.
“Competition is always good,” said venue marketing director Aleck Rios “It’s good for both of us.”
Treviño said the Valley is growing, and it’s important to demonstrate to artists and their teams that the region can sustain more talent and shows.
“The arena is really taking form,” Rios said of the new regime at the venue. “We’re looking at bigger and better artists.”
State Farm Hidalgo Arena has been a staple of local entertainment for nearly two decades, they said. And the team said they’re drawing inspiration from the 15-year history.
“We’ve always been the first — the pioneers of entertainment,” he said of the arena, referencing artists they’ve hosted like George Strait and Mötley Crüe.
Rios teased “another major announcement” in two weeks for a “Spanish-music icon” that is sure to sell out, he said.