Texas grocer H-E-B released its 2019 Super Bowl commercial ahead of Sunday’s big game.
Previous Super Bowl spots have featured country music artist Cowboy Troy and San Antonio actress Eva Longoria.
This year’s ad features a man on a deserted island who finds an ice chest of H-E-B products. The minute-long commercial will run between the third and fourth quarters.
A 30-second advertisement has averaged about $5 million in the past, according to Sports Illustrated.