McAllen Holiday Parade, RGV Livestock Show honored at state conference

Parade wins best overall for the second year in a row

Floats and balloons wait at the start of the McAllen Holiday Parade at McAllen Veterans Memorial Stadium on Saturday, Dec 1, 2018, in McAllen.

For the second consecutive year, the McAllen Holiday Parade was recognized as the best overall at the Texas Association of Fairs and Events (TAF&E) conference last weekend in Galveston.

“The McAllen Holiday Parade is competing against established events that have been in the industry for decades, including the Rio Grande Valley Livestock Show & Rodeo,” said Assistant City Manager Joe Vera in a news release. “The fact that the parade has been recognized at such a high level, in only four short years is important for the event sponsors as this means that they are associating with a quality entertainment event.”

He congratulated the RGV Livestock Show for their awards, including 2nd Vice President Sam Morrow, who was dubbed Volunteer of the Year by the TAF&E.  

“That is a huge honor and events such as these, that have been around for decades serve as inspiration,” Vera said in the statement.

The parade won 14 awards, including 7 gold awards:

Gold awards:

Best Newspaper Ad-color

Best Magazine Ad

Best Outdoor Promotion

Best Newspaper Insert/Supplement

Best Media Press Kit

Best Photograph Series

Best Social Media Campaign

Silver awards:

Best Pin or Medal

Best Miscellaneous Single-Page Materials

Best Specialty Video

Best T.V. News Segment

Best Viral Marketing Blitz

Bronze award:

Best Pin or Medal