For the second consecutive year, the McAllen Holiday Parade was recognized as the best overall at the Texas Association of Fairs and Events (TAF&E) conference last weekend in Galveston.
“The McAllen Holiday Parade is competing against established events that have been in the industry for decades, including the Rio Grande Valley Livestock Show & Rodeo,” said Assistant City Manager Joe Vera in a news release. “The fact that the parade has been recognized at such a high level, in only four short years is important for the event sponsors as this means that they are associating with a quality entertainment event.”
He congratulated the RGV Livestock Show for their awards, including 2nd Vice President Sam Morrow, who was dubbed Volunteer of the Year by the TAF&E.
“That is a huge honor and events such as these, that have been around for decades serve as inspiration,” Vera said in the statement.
The parade won 14 awards, including 7 gold awards:
Gold awards:
Best Newspaper Ad-color
Best Magazine Ad
Best Outdoor Promotion
Best Newspaper Insert/Supplement
Best Media Press Kit
Best Photograph Series
Best Social Media Campaign
Silver awards:
Best Pin or Medal
Best Miscellaneous Single-Page Materials
Best Specialty Video
Best T.V. News Segment
Best Viral Marketing Blitz
Bronze award:
Best Pin or Medal