LRGVDC to launch mobile app featuring Valley ‘hidden treasures’

The Lower Rio Grande Valley Development Council is launching Explore RGV, a mobile application “to highlight Rio Grande Valley gems” and promote tourism, according to a news release.

Explore RGV features nearly 800 Valley spots ranging from restaurants to stores to nature destinations and more. The initiative consists of a map-based interface, a website and a publication.

“We have all these hidden treasures all throughout the Valley,” said Ron Garza, executive director of the Lower Rio Grande Valley Development Council in a release. “What we’ve essentially created is kind of a one-stop shop so not only people that live here can better plan what they want to do, but when people are looking to visit from outside the region, they have one place to go to start their trip.”

Development of Explore RGV was a collaboration between LRGVDC, RGV Partnership and RGVision Media, and made possible with a federal grant.