NEW RESTAURANTS 2010: Goombadas

North McAllen diners looking for something simple in the swanky  Trenton/10th Street area should have a peek at the Las Arboledas shopping strip just south of Martin Ave. On the sun-soaked east-facing corner lies Goombadas, a homegrown sandwich shop with a welcome streak of fun and flavor.

Goombadas offers a full slate of hot and cold sandwiches that are as fresh and satisfying as their names are clever, e.g. “Steak Wid A Bite,” “Nuttin But Turkey” and the “Forgettaboutit.”

The popular Philly Cheese Steak is served with sautéed onions and American cheese in a no-frills plastic basket. The bread at Goombadas is baked on site — one of the many mom-and-pop touches that make this New York-style deli a great destination for good old-fashioned grub.

Goombadas Sandwich Shop

• WHERE: 6400 N. 10th St. Ste. E, McAllen (Las Arboledas Plaza, south of Martin Ave.)
• CALL: (956) 687-4343
• ONLINE: www.goombadas.com
• TYPE: Italian sandwich shop
• COST: $
• HOURS: 7:30 a.m. to 6:30 p.m. Monday through Friday; 7:30 a.m. to 5:30 p.m. Saturday; closed Sunday

TRY THE: “Mob,” a monster sandwich boasting a pound each o f deli ham, turkey, roast beef, turkey pastrami, provolone and mozzarella cheeses, lettuce, tomato, olive salad and Italian dressing.